From curated playlists on Spotify to a custom Porsche 911 Carrera, the desire for personalised consumer products continues to grow globally according to Deloitte’s consumer review. Personalisation offers consumers the value of individual expression and exclusivity as users take pride in their unique creations. It also enhances their shopping experience and feelings of gratification every time they use their one-of-a-kind items, creating memorable experiences that will set certain brands apart from others.
During Goldpac’s exhibition at Seamless Europe held in Munich earlier this month, we utilised our own custom card issuance solutions and partnered with local businesses to offer an enhanced event experience providing souvenirs to our visitors. The model of this campaign can be applied to businesses and product lines to increase brand value and provide a special touch to services.
The Challenge
Just like financial institutions and businesses aiming to differentiate themselves in an industry of homogenous products, trying to stand out in a sea of hundreds of exhibitors offering similar financial products is a familiar challenge.
Other than a visually inviting booth design and free cocktails in the afternoon, what can we offer to attract visitors to step into our booth that will make them remember what our company actually achieves instead of just being a temporary bar? Well, our team combined one of the most popular attractions at any event with one of our instant card issuance printers (DCE106) and created a custom card photobooth!
The Journey
In-booth/ In-store experience
Whether it was the products on display or the photo attraction itself that enticed the visitors, offering a photobooth allowed guests to experience one of the fun ways card customisation and instant issuance can be implemented.
After their photo was taken, the picture was instantly printed on a co-branded card produced with a one-of-a-kind material. Be it payment cards, membership cards or gift cards, branding messages can be accentuated via captivating card designs with intriguing materials to create delightful user experiences.
In our case, we have chosen a material that is unique, visually appealing and fitting with the campaign offer in the next part of the user journey. Our photocards were made with repurposed coffee grounds which not only had a mesmerising translucent, grainy effect, it is also more environmentally friendly than the traditional PVC cards.
Offer Partnership
The custom card product alone was a wonderful keepsake for our guests to remember their visit to our booth. To extend the enjoyment even further, guests can then take their new coffee photocard to our onsite campaign partner, Käfer – one of Germany’s catering giants, to redeem an attractive 50% discount on their next coffee. A satisfying reward for exhibitor goers after a mini adventure around the venue.
A highly personalised product incorporating other card-linked offers into the rewards program will have consumers whipping out your card any chance they get. This can be especially exciting for retail chain loyalty cards, payment cards, and club membership cards in promoting card usage and promoting brand loyalty.
Conclusion
The photo card alone creates a delightful event souvenir that customers can cherish and hopefully keep at the top of their wallets, desktops, or photo boards to remember the fun experience of creating it, encouraging top-of-wallet behaviour and frequent brand reminder.
Our team’s photobooth card is pinned to my cubicle wall and I am reminded of our wonderful time in Munich every day. Now, how will you make your customers think of your brand on the day-to-day?
